In a universe of 8,000 households, a spot aired twice and achieved 2,000 impressions. The spot reached how many viewers?

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Prepare for the Georgia EOPA AVTF Level 3 Test with flashcards and multiple-choice questions. Every question includes hints and explanations to help you succeed!

Multiple Choice

In a universe of 8,000 households, a spot aired twice and achieved 2,000 impressions. The spot reached how many viewers?

Explanation:
Reach is the number of unique viewers who saw the ad at least once. Impressions are the total number of times the ad was viewed, and frequency is the average number of times each viewer saw it. With two airings, the total impressions are 2,000. If we assume those impressions came from viewers who saw the spot in both airings (frequency of 2), then reach = impressions ÷ frequency = 2,000 ÷ 2 = 1,000 viewers. This stays within the total universe of 8,000 households. So the spot reached 1,000 viewers.

Reach is the number of unique viewers who saw the ad at least once. Impressions are the total number of times the ad was viewed, and frequency is the average number of times each viewer saw it.

With two airings, the total impressions are 2,000. If we assume those impressions came from viewers who saw the spot in both airings (frequency of 2), then reach = impressions ÷ frequency = 2,000 ÷ 2 = 1,000 viewers. This stays within the total universe of 8,000 households.

So the spot reached 1,000 viewers.

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