In advertising metrics, what does impressions quantify?

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Prepare for the Georgia EOPA AVTF Level 3 Test with flashcards and multiple-choice questions. Every question includes hints and explanations to help you succeed!

Multiple Choice

In advertising metrics, what does impressions quantify?

Explanation:
Impressions quantify the total number of times an advertisement is displayed. Each time the ad is loaded and served on a page or app counts as one impression, regardless of whether a person notices it or engages with it. This is different from reach or unique viewers, which count how many distinct people were exposed at least once, and from metrics like average viewing duration, which measure how long someone watched. So the best answer is the description that reflects the total number of times the ad is shown.

Impressions quantify the total number of times an advertisement is displayed. Each time the ad is loaded and served on a page or app counts as one impression, regardless of whether a person notices it or engages with it. This is different from reach or unique viewers, which count how many distinct people were exposed at least once, and from metrics like average viewing duration, which measure how long someone watched. So the best answer is the description that reflects the total number of times the ad is shown.

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