What term describes a short, one- or two-sentence summary used to pitch a program idea?

• A. Logline
• B. Concept
• C. Treatment
• D. Pitch

Answer: (A)

A logline is a short, one- or two-sentence summary used to pitch a program idea. It distills the premise into a quick hook that highlights the main character, their goal, the central obstacle, and the stakes, so a decision-maker can understand the essence of the idea in seconds. This makes it ideal for grabbing attention and opening a conversation about the project.

Concept refers to the broad idea or theme behind the project, not a single-sentence hook. A treatment is a longer, more detailed written description of the story, characters, and structure. A pitch is the act of presenting the idea—and may include a logline as part of the presentation—but the logline itself is the concise summary designed to spark interest quickly.