What term describes information moving along the bottom of the screen left to right to help the audience understand the program?

• A. Crawl
• B. Roll
• C. Banner
• D. Ticker

Answer: (A)

Horizontal text that travels along the bottom of the screen to give viewers extra information while the program continues is called a crawl. It’s designed to be unobtrusive, adding headlines, captions, or contextual notes without interrupting the main action. A roll moves text vertically, like credits scrolling up. A banner is a stationary strip of text, not moving. A ticker is also scrolling text, but it’s typically used for rapid, real-time updates like stock prices or breaking headlines. The crawl best fits the description of bottom-of-screen information moving left to right to aid understanding as the program plays.