Which term best describes a story provided to one publication and not available elsewhere?

• A. Clickbait
• B. Broadcast Journalism
• C. Exclusive
• D. Copy

Answer: (C)

This question tests how a story’s distribution works in journalism. A story provided to one publication and not available elsewhere is described as an exclusive. An exclusive means that outlet has first publication rights or early access, which makes the scoop unique to that publication for a period of time and adds value for both the outlet and the audience.

Why this term fits best: the key idea is that the story isn’t shared with other outlets, giving that single publication priority and a potential competitive advantage. The other terms don’t convey that distribution-right aspect. Clickbait refers to sensational headlines designed to generate clicks, not to exclusivity. Broadcast journalism is about the medium (radio/TV) rather than whether a story is exclusive. Copy is just the text prepared for publication, not about sharing rights.