Which term describes information that conveys the general overview and "feel" for an idea, including basic message and audience?

• A. Concept/Program proposal
• B. Press release
• C. Shooting schedule
• D. Script

Answer: (A)

Communicating the general idea, its feel, and who it’s for is best captured by a concept/program proposal. This document lays out the project idea, the main message for the audience, the intended audience, and the overall approach, so stakeholders can quickly grasp what’s being proposed and decide whether to proceed. It’s a high-level, starter document rather than a detailed plan. It differs from a press release, which is a finished external announcement; a shooting schedule, which is a calendar of when and where to shoot; and a script, which contains dialogue and stage directions. The concept proposal provides the initial blueprint—tone, audience, goals, and feasibility—that guides later decisions and documents.